There is no single price for a virtual showroom, because no two stores are the same. At Limina, the 3D tour or digital twin is usually priced per square metre, and features such as product tagging or an AI product assistant are added on top. Every project is quoted individually, so you only pay for what your team will actually use.
This guide explains what goes into the price, which choices make the biggest difference, and how to start small.
What you are paying for
A virtual showroom is a walkable 3D copy of your store or showroom that opens in a web browser. Your teams can use it to plan and review displays remotely. Your customers can use it to look around, find products and get in touch before they visit.
Shoppers in the UAE already move between the shop floor and their phones. A 2025 Checkout.com study found that 44% of UAE consumers look for better options online even while they are browsing in a store, and about 62% planned to shop online more in the coming year (Zawya; Khaleej Times). A virtual showroom puts your real space in front of those shoppers.
The cost has two parts:
- The space itself: capturing the store (or building it in CGI) and turning it into an interactive 3D model. This part is usually priced per square metre.
- The features: what the space can do once it is online. Each feature is charged separately, so the quote grows only with the features you choose.
The six things that drive the price
1. The size and layout of the space
Floor area is the starting point, which is why the tour is usually priced per square metre. Layout matters too. A single open-plan showroom is quicker to capture than a store spread across several levels, with stockrooms, fitting rooms and narrow aisles.
Tip: decide early which areas customers or teams really need to see. You may not need the back office in the tour.
2. Scanning a real store or building it in CGI
If your store is open, we capture it on site and create a digital twin of the real space. If it is not built yet, is being refitted, or is outside the UAE, we can create a CGI virtual showroom from your store designs, plans and product assets instead. No site visit is needed.
The two routes are priced differently. A CGI showroom depends on how detailed the design is and how many products and finishes need to be modelled. Some brands start in CGI before opening and scan the finished store later.
3. The features you add
This is usually where quotes differ most. Common features include:
- Product tagging: clickable product points linked to your catalogue.
- AI product assistant: answers questions using only your approved product information.
- Secure access: private, login-only spaces for internal teams.
- Multi-store workspace: all your locations in one dashboard, with a menu to switch between branches.
- Branding, AI avatars and presenters, and VR access for customer-facing showrooms.
Each feature is priced on its own. A showroom used only by your visual merchandising team needs a very different set from one built for online shoppers.
4. How ready your product data is
Product tagging is faster when you already have product IDs or placement plans for the store. Where those don’t exist, AI visual matching can suggest catalogue products for each shelf or display, and your team approves them before they go live. Clean, up-to-date product data keeps this step shorter.
5. The number of locations
One flagship store is a single project. Ten branches in Dubai, Abu Dhabi and Riyadh is a programme. More locations mean more capture and set-up work, but they also make a shared workspace far more useful, because head office can review every store from one place.
6. What happens after launch
Retail spaces change every season. Ask any provider what is included after go-live: hosting, seasonal re-captures, updates to product tags, and support for your teams. Planning this up front avoids a showroom that looks out of date three months later.
What usually doesn’t change the price much
- The device your visitors use. Tours open in a browser on phones, tablets and computers, with no app to install.
- Which teams use it. Once the space is live, sharing it with more colleagues adds little or no build work.
How to compare quotes
Virtual showroom quotes can be hard to compare because providers bundle things differently. Ask each one:
- Is the tour priced per square metre or as a package, and what area is included?
- Which features are in the quote, and which are extras?
- Who prepares the product data and tagging, and who approves it?
- What is included after launch: hosting, updates, seasonal changes, support?
- How long will it take, and what do you need from my team?
- Can I see a live example in a similar store?
A clear quote answers all six before any work starts.
How to start
You don’t need to scan every store on day one. Most retailers start with a pilot on one store or showroom:
- Pick one location, ideally a flagship or a store with a new layout coming up.
- Choose one job for it, for example remote display reviews, staff onboarding, or letting customers browse online.
- Run a 2–4 week pilot and measure the time it saves, such as fewer site visits or faster sign-off on displays.
- Expand to more stores and features once the results are clear.
This keeps the first investment small and gives you real numbers to plan the rest. You can see what a finished retail space looks like in the Adidas Dubai Mall virtual store on our Retail & Showrooms page, and read more about the format in Virtual Showrooms: The Next Revolution in Shopping.
Get a quote for your showroom
Every store is different, so we price every project individually. Tell us about your space, the features you need and where you’d like to start, and we will send a clear quote and timeline before any work begins.
Virtual Showroom Cost FAQs
How much does a virtual showroom cost in Dubai?
It depends on the size of your space and the features you choose. The 3D tour is usually priced per square metre, with features such as product tagging or an AI assistant charged separately. We send a clear quote before work starts.
Why don’t you publish a price list?
Every store is different in size, layout and the features it needs. A fixed list would mean paying for things you don’t use, so we quote each project individually.
Is a CGI showroom cheaper than scanning my store?
Not necessarily, because they are priced differently. A scan depends mainly on floor area; a CGI showroom depends on how detailed the design is and how many products need modelling. CGI is the right choice when the store isn’t built yet or is outside the UAE.
How long does a virtual showroom take?
Smaller tours can be delivered in days. Larger digital twins with product data and AI tools take a few weeks. We confirm the timeline with your quote.
Can we start with one store?
Yes. Most clients start with a pilot on one store or showroom, measure the time it saves, then add more locations and features.
Do customers need an app or special equipment?
No. The showroom opens in a web browser on phones, tablets and computers. VR headsets are optional.
