Digital twins and virtual tours now also allow different remote teams to collaborate on one single version of a store’s design. The power of real-time data shared enables better decision-making regarding layouts and operations, which accelerates store openings while optimising store performance.

Virtual tours have developed an immersive marketing campaign that attracts the attention of a customer. They allow a retailer to show stores, host events, and even share experiences on social media for increased brand visibility and sales.

It allows customers virtually to go through the products and stores. In fact, it also enables them to visualise products in their spaces, thus making the shopping process more engaging and personalized.

A virtual reality showroom fully immerses the customer in the experience. Brands can deploy highly detailed demonstrations of products, thereby creating interactive and engaging environments with an extremely high potential for raising customer satisfaction and delivering a more memorable brand experience.

A virtual showroom enhances customer engagement and provides a unique digital shopping experience. Businesses can show all their products, explain their features, and give interactive tours of the store, making such stores accessible to a greater number of customers than in a traditional store.