Dubai has historically been the centre of innovation. From enormous architectural wonders to smart city practices, the city is embracing the newest technologies for enhanced convenience and user satisfaction. The next-generation tool for overlaying directions onto real-world surroundings is AR navigation, which can be used with mobile devices or AR glasses.
With user experience demands at an all-time high, industries in Dubai are now turning to AR navigation to inform, guide, and engage customers. In this article, we will discuss the top 5 industries in Dubai that have adopted AR-driven methods.
- Field of Real Estate
The real estate industry in Dubai is flourishing, with the ongoing construction of more residential, commercial, and luxury properties than ever. To help customers view listings more efficiently, real estate companies are utilizing augmented reality (AR) navigation for real estate, allowing customers to take virtual property tours.
Customers can now use AR-powered navigation apps provided by the real estate company to navigate a property instead of visiting property sites physically, get a sense of the floor plans, lay out the land and existing amenities, and view properties with step-by-step indoor AR navigation.
Additionally, developers are using AR navigation to provide views of both existing and under-construction properties and can digitally overlay their future properties on the existing constructed ones. This saves the investor valuable time while providing an immersive preview of their future property, which builds trust.
- Retail and Shopping Centres
Customers may occasionally be perplexed by the size of Dubai’s shopping centers. Many shopping malls and retail stores have responded to this challenge by installing augmented reality navigation systems on their property. Customers can look around and find the fastest route to specific businesses, restaurants, or services by using smartphone apps.
This ingenious wayfinding technique enhances the shopping experience, reduces ambiguity, and maintains consumer interest. AR’s integration of in-store advertising and promotions adds another level of interaction, making shopping more enjoyable and practical.
- Tourism and Hospitality
Consisting of unique allurements for each of its visitors, visiting Dubai thrives on visits and experiences. With almost every hotel, museum, and tour operator implementing augmented reality navigation for visitors, tourists can receive real-time visual directions to historical landmarks or hidden gems simply by pointing their phone’s camera.
Hotels can reduce the need for assistance by showcasing AR-powered hotel tours that offer room directions. This feature gives new guests more confidence and ensures that they can check in and out without any issues.
- Airports and Transport
Another pioneer in the field of AR-enabled navigation is Dubai International Airport, one of the world’s busiest airports. Passengers often struggle to locate gates, lounges, or check-in counters due to the size of these terminals. These days, AR apps have emerged that provide clear visual instructions directly on the smartphone screen, guiding the user step-by-step on what to do.
Such metro and bus stations have indeed started exploring AR experience technologies to provide a better user experience to passengers. The convenience of traveling is equally accessible to residents and tourists who utilize this type of high-tech guidance.
- Education and Training
Transforming learning scenarios across Dubai has been enhanced by the use of augmented reality. This is prevalent, especially among universities and training centers. With AR navigation, students can now explore campuses, discover lecture halls, and access digital learning materials by scanning classroom signs or markers.
For real estate professionals, AR navigation in real estate is introduced as a part of training modules that demonstrate to trainees how a building should be arranged, what features the property contains, and how to perform a walkthrough for a potential client.
Why AR Navigation is Impacting Industries in Dubai
AR navigation is a disruptive technology, and it is more than a trend. It can improve operational efficiency, reduce end-user frustration, and increase brand engagement.
What industries can take advantage of AR navigation can expect:
- Better and faster service-driven experiences.
- More effective decision-making, as users will follow visual guidance in decision-making.
- Increased user engagement with interactive digital content.
- A modern, future-oriented brand.
Conclusion
A few years ago, this city was considered a leader in the rest of the world in terms of providing advanced smart technologies. Today, AR navigation is becoming an increasingly integral part of everyday life, making significant contributions to a multitude of industries. AR Navigation is thus not limited to Real Estate, Retail, Tourism, Transport, and Education, but it is bringing about a revolution in people’s lives.
The dream will prove true for even more sectors as Dubai continues its massive investments in digital innovation to bring seamless, interactive, and immersive experiences to AR navigation users.
